As more and more communities go online, the importance for companies, of using translation to capture the resulting, emerging markets has never been more important.
According to Internet statistics compiled by ADOTAS, the internet advertising online magazine, 86% of Web users live outside the United States, and it is fair to say that substantial numbers of these new markets are speaking in any other language but English.
Since 2008 Arabic and Russian online audiences have increased by over 1,000%, with the Chinese close behind. As it stands, by providing content in English, Chinese and Spanish, you target approximately 60% of the current estimated 1.65 billion Internet users.
But businesses that are trading online should also recognise that by targeting the high-growth languages such as Arabic – with 530 million speakers yet currently only 49 million online – and Portuguese – with 490 million speakers yet only 73 million online, the potential for your enterprise is enormous.
That is simply because, as more of these users go online, they will undoubtedly seek services in their native language. By taking the first-mover advantage, services localised in these high-growth languages have a compelling business opportunity.
Capturing their business depends upon a combination of quality website localization, translation and international search engine optimization (ISEO). Increasingly, that business opportunity also hinges on extending multilingual campaigns to social media platforms such as Facebook and Twitter.
Multi-language tweets can be a valuable tool in numerous communities around the world, but 140 characters in English do not neatly translate into 140 characters in Spanish, for example. A proven translation solution is a must for any company eager to take advantage of the direct customer.
By using Today Translations’ website translation service, you can adapt your multilingual site to the optimum extent, and capture a significant portion of these vital, emerging new audiences.
** Read the original article at Today Translations here: http://www.todaytranslations.com/blog/2011/04/06/translation-helps-capture-market-share **
